Role Purpose / Misson:

Act as the Media Lead for SSA (South Africa and West Africa, Algeria)
Provide guidance to other Marketing teams in AMEA  with no local media expertise 
SPOC for AMEA  media coordination – 8 markets on roll-out of global brands media strategies, sufficiency analysis, media reporting (planning data and campaign perf.)

About you
MAIN RESPONSABILITIES

SSA (South Africa, Nigeria, Ghana) + Algeria

Strategy

Develop yearly media plans, leading online and offline decision-making 
Co-define and implement paid media excellence (goals > KPIs > optimisation)
Media  strategy ownership (Both online and offline)
Drive Media thought leadership and governance
Localization/implementation of paid media excellence & target setting

Execution

Adapt and optimize budget spent  across  media touchpoints
Implement  media plans (tactical plans builts up -> execution) and share paid media learnings with local stakeholders (SEO teams, brand teams, etc.)
Tech & tools: ownership (roll out & sustain)
SEA (search engines + social social search + retail search (where applicable)): Global Guidelines champion, ecom & brand teams sparring partner 

AMEA

Provide guidance on all media plans (challenge and builds)
Act as the expert to guide teams where relevant
Act as lead to develop talent and knowledge on all things Media
Champion the deployment and governance  of the IBC Planning process in the zone (Media).

KEY DELIVERABLES

Lead annual TV negotiations (SSA)
Competitive Media plans for SSA (ensuring KPI delivery)
Implement successful media WOW for EDP AMEA (Internal and External)
Regular governance and tracking of all media related activities in the Zone.

MAIN INTERACTION
Internal

Zone: CGO, marketing head, S&I head, topline finance
CBUs: Marketing, S&I, Media , Digital,. Ecom, Sales
Global team: IBC and Media Teams

External

Creative agencies
Media Partners

KEY METRICS:

100% compliance with global media guidelines (the fundamentals), and that, across all markets
Deployment and enforcement of proper IBC Planning everywhere, (media)
Some measure of efficiency: value / impact (not cost only, that’s a race top the bottom), exact metric tbc – maybe Sebastien can help here

SKILLS & COMPETENCIES:

Broad Media and/or Digital expertise, on the client or agency side . 10 yrs +
Fully skilled on building and implementing media strategies
Ability to confidently interact across senior levels
Ability to extract maximum value from external partners and our global teams
Experience in working in complex matrix structures. (Global/Regional/Local Dynamic)

EDUCATION, EXPERIENCE:

Education: Minimum Bachelors Degree
Experience (~10+ years):
Agency and corporate
Regional / global and local

Leadership competencies

Put Danone first
We act and work as one team, across countries and functions.
Lead with People
We grow as leaders by developing others.
Keep it simple
We deal with complexity by bringing focus and a pragmatic approach.
Be Accountable
We are decisive, and fact based
Walk the talk
We do what we say, acting as role models.

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