Brand Ambassador

Western Cape, Full Time Deadline: Not specified

Job Description :
This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration with our Diageo Reserve Luxury Portfolio
sales forces as well as the TLA/Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.
There is a need to improve the distribution and especially the rate of sale of our Reserve Luxury Portfolio, and the Ambassador is pivotal in not only ensuring our TLA/Pacemaker accounts are serviced to a level where perfect serves/rituals, recommendations,
visibility, in-outlet rotation activities, account promotions, events and competitions drive a constant turnover of
our brands, but they are all to the Reserve Luxury Portfolio standard.
Increased distribution and rate of sale in identified TLA/Pacemaker accounts

Increased distribution and rate of sale in core retail stores that cater to high-end consumers (staff/key client mentor sessions).
Conduct comprehensive training, tastings, samplings, masterclasses, and dinners, across the Reserve Luxury Portfolio of internal and external customers and targeted consumers.
Create structured monthly meetings with quarterly reporting to critical sales and marketing stakeholders.

Execution of Reserve Luxury Portfolio On-Premises and Retail activity (for example – and not an exhaustive list – to include):

Mapping and building a database of key stakeholders in the accounts and number trained, number of persuasion programmes developed, % steal of share from the competition, quantified incremental sales linked to activity, building advocacy, improving visibility, menu share, POS presence, creation of bespoke menu/cocktail lists, World Class execution).
Prospect and build strong relationships with gurus/influencers in key markets, while maintaining and nurturing current relationships.
Together with the relevant teams, turns the Reserve Luxury Portfolio PR strategies and execution best practices into appropriate in-market actions.
Continually re-evaluate current Reserve Luxury Portfolio accounts and help acquire new accounts based on market trends.
Inspire consumers, customers and trade to advocate Reserve brands.
Be the central reference point for the bartending community, creating a bartender network and championing Reserve brand and World Class fraternities.
In conjunction with the brand, the manager identifies, develops and manages local marketing activities including locally-based brand opportunities.
Deliver special events in a way which provides positive surprises for our consumers and customers. Organise and coordinate launch activities and promotions in line with the brand.
Act as the face of the brand and Diageo – be proud of what you do.


Post-secondary education in business/related area.
Excellent knowledge of the drinks and non-drinks luxury goods sector (previous bartending experience is recommended although not mandatory).
Proven passion for living life in the luxury sector and bringing our brands to life.
Passion to live in the on-trade environment and spend time in the field both in daily calls and in evening informal visits.
Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff.
Outstanding and proven presentation and communication skaills.
Must possess solid knowledge of the spirits category and excellent mixology skills.
Proven training ability and persuasive selling skills.
Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights.
Passion for the high-end drinks business and wine concerning customers and consumers.
Good informal relationships with wine, culinary and lifestyle journalists are an asset.