Brand Manager | Consumer (GIT, Cough & Cold) (JHB North)

MAIN DUTIES:

Develop GIT, Cough ’ Cold portfolio/brand strategy for sustainable business growth and profitability
Anticipate future trends in GIT, Cough ’ Cold usage and the market environment
Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans
Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
Successful implementation and monitoring of the rollout of the above with the required measurements in place for successful outcomes
Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
Drive, lead and take accountability for the budgeting process, control of A’P expenditure and achievement of financial targets
Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT, Cough ’ Cold brands.
Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
Ability to manage the cross-functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
Managing wholesalers’ stock holding and backorders.
Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
Lead and utilise both internal and external conferences, and congresses to position GIT, Cough ’ Cold brands as foremost in the target audience’s minds
Sense of urgency in the resolution of customer queries

Requirements
QUALIFICATION ’ EXPERIENCE:

Must have a completed Matric/Grade12
Relevant Post matric Commercial /Health Science qualification
3+ years FMCG /Marketing industry experience
Minimum 3 years brand management within FMCG/Health segment
Applicable industry knowledge
Sound financial acumen
Proficiency in Excel, PowerPoint, Outlook and Word
Ability to work on Qlikview models is advantageous

SKILLS ’ COMPETENCIES:
ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES

Commercial acumen
Digital marketing skills
Analytical skills
Project management
Networking ability
Interpersonal skills
Ability to perform under pressure
Self-starter and self-motivated
Sense of urgency
Prioritizing and planning
Verbal and written communication skills
Aptitude for continuous learning
Influential and impactful presentation skills
Adaptability and flexibility in a changing environment