Data and Insights Specialist (Westville)
KwaZulu-Natal, Full Time
The primary purpose of the role is to utilise internal & external multi source data and deliver in-depth insight that is actionable, as follows:
Existing business channels/categories: Gathering of trends & data, conducting research & utilising other resources available to support the category teams in their channel growth strategy development. Drive insight understanding with relevant internal stakeholders.
Customer data, CRM and shopper data: Manage secondary customer sales data, behavioural data from CRM platforms to identify new opportunities to drive growth by channel. Leverage NRM thinking to identify new opportunities and improve overall investment in channels.
New categories or business opportunities: Seek insight or conduct research to establish size of opportunity of new category/channel development or new business opportunity either through forward integration or backward integration.
Measuring & tracking: Supporting the category & brand team with price, promotional and distribution opportunities to drive ROIC.
The incumbent would be required to work autonomously and be a team player within a high performing team. There is a requirement to engage with senior leadership across multiple functions within RCL FOODS.
A Degree or Diploma in Marketing or Business Management (3 years).
Valid Code EB Drivers’ license.
5 years relevant experience in a similar environment.
Excel & Power BI training and capability.
Multi-source data gathering & analysis.
Insights gathering & distilling.
Business to business marketing experience.
Quant & qual research projects.
Duties & Responsibilities
Info Gathering, Analysis, Research & Insights (Customer & Consumer):
Utilise internal and external data sources, to build robust actionable insights.
Build a secondary sales raw data hub through potential cloud solution to allow accessibility to for performance reporting across channels.
Understand what relevant research/data sources exist across the business units that can be used to develop the category strategies & new business opportunities.
Recommendation for new sources of information – either through informational portal service providers or purchase white papers.
Identify gaps in data/research and develop plans to close the gaps. Build justifications to secure business unit support & budget where necessary.
Where data does not exist, draft research briefs to agencies to gather quant & qual data.
Analyse & interpret key data to derive actionable insights.
Turning Data into Actionable Insights:
Bring data to life in a meaningful way that allows us to show a narrative of customer and consumer insight.
Conduct quantitative or qualitative research studies across various categories or channels to support new business development team.
Build data visualisation and determine opportunities for growth through gap identification in operational score carding.
Support in Building Robust Category Strategies for Existing Categories:
Utilise data gathered to frequently engage key stakeholders to share knowledge of African & local market trends, & consumer insights relevant to the category.
Turn available data into meaningful insights relevant to existing categories. Use these insights to inform and drive the narrative on category strategies.
Support the category marketing teams to deliver on their 3–5-year category strategies that will form part of the future growth plan.
New business opportunity or category/channel development:
Formulate new business or new category/channel opportunities based on market insight.
Build and visualise data reporting to identify new opportunities through sales data.
Drive distribution, pricing and promotional reporting to support NRM opportunities in the key channels.
Build a framework for investment decisions including but not limited to size of opportunity, investment required, risks and internal challenges to overcome.
Consider synergies for new business opportunities between relevant existing RCL brands or categories or our customers brands and categories.
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