Digital Marketing Manager MarTech Solutions Lead Technical Product Owner

Western Cape, Full Time

About the Job
Qualifications and Experience:

The ideal candidate should demonstrate the following qualifications and experience:

Minimum requirements:

5 – 8 years in a relevant marketing role (digital marketing preferred)
Team leadership experience
Experience developing and implementing successful digital campaigns

Advantageous requirements:

Relevant degree in marketing
Experience working for a tech or digital product company

Your Responsibilities will Include:

Develop and manage marketing strategies and campaigns
Develop and manage digital marketing campaigns in line with the products strategic objective
Collaborate with cross-functional teams to ensure integration with the full product and go-to-market life-cycle

Oversee social media, paid and SEO strategies

Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement
Ensure SEO best practices are implemented and maintained on the websites and blog posts
Along with the Digital Marketing Coordinator, plan and execute paid advertising campaigns (PPC) across platforms like Google Ads, social media ads, and other relevant channels

Copywriting and content management

Maintain a strong brand voice and ensure content aligns with the company’s values, tone, and brand guidelines
Oversee content calendar management and ensure all content pillars are aligned with the strategic objective
Supervise the creation of high-quality and engaging content for various digital channels, including websites, social media, blogs, and email campaigns
Conduct PR activities, including writing articles, arranging interviews and organising events
Proofread and copy edit comms for both internal and external projects
Assist with UX copywriting from time-to-time

Manage vendor relationships

Manage relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant party

Tracking campaigns

Guide the Digital Marketing Coordinator, in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
Monitor the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
Oversee the monthly and quarterly compilation and presentation of reports

Team leadership

Manage and mentor a team of digital marketing professionals, fostering their growth and performance. Provide guidance and direction.
Conduct monthly check ins to ensure the team remains engaged, motivated and high performing
Ensure that roles and responsibilities are up to date as and when the business needs change
Participate in the recruitment process to ensure the attraction and retention of the best talent

Competencies:

Analytical and diagnostic skills
Critical thinker and natural problem solver
Insatiable curiosity and willingness to learn
Strong collaborator and willing to take initiative to assist and support colleagues
Organised and able to work under pressure
Excellent communication and interpersonal skills for effective end-user interaction.
Ability to work independently and in a team-oriented, collaborative environment.
Strong problem-solving skills and attention to detail.

go to method of application »

Use the link(s) below to apply on company website.  

Skills: