Digital Optimization Specialist – Umhlanga

You Bring:

Minimum 2 years’ experience as a digital Optimization specialist or Customer User experience specialist
Understanding of web analytics.
Firm grasp of emerging digital tools.
Thorough understanding of digital touchpoints.
Possess broad knowledge of best digital practices and strong Business knowledge.

A Bonus To Have:

Understanding of software development process and content management systems.

What You’ll Do For The Brand:

Develop and execute digital optimization strategies: Analyze website traffic, user behavior, and conversion data to identify areas for improvement. Create and implement optimization plans to enhance website performance, user experience, and overall digital marketing initiatives.
Conduct A/B and multivariate testing: Plan, execute, and analyze A/B and multivariate tests to optimize landing pages, website elements, and calls-to-action. Use data-driven insights to make data-backed decisions for continuous improvement.
Monitor and analyse key performance indicators (KPIs): Utilize various analytics tools to track and measure the success of digital campaigns, user flows, and conversion funnels. Report on KPIs regularly, identifying areas of concern and opportunities for growth.
Collaborate with cross-functional teams.
Implement Digital best practices: Partner with the Various channels of Digital Marketing team to optimize website content, User journey, and on-page elements for improved conversion performance.
Stay up-to-date with industry trends: Keep abreast of the latest digital marketing and optimization trends, tools, and best practices. Share insights and propose innovative ideas to maintain a competitive advantage.
Identify user experience pain points: Conduct user research and analysis to identify friction points in user journeys. Propose and implement solutions to enhance user satisfaction and reduce bounce rates.
Perform data analysis and reporting: Generate regular reports on website performance, test results, and optimization efforts. Present findings to relevant stakeholders and suggest actionable recommendations.
Hands on experience, and a detailed understanding of digital channels including, but not limited to social media, paid and unpaid media, affiliate marketing, SEO, content generation and optimisation.
Regularly audit all digital platforms, analyse traffic and conceptualise improvements.
Ensure the Team is kept updated with any changes to policies and regulations across digital channels.
Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research ’ definition, forecasts, competitive analyses, campaign results, and customer trends ’ insights in order to translate results into actionable insights for Marketing Team and the business.
Measuring and reporting on how all digital marketing campaigns performed and assessing these against goals (ROI and KPIs), providing recommendations and adapting plans to improve performance.
Weekly, monthly, quarterly and annual reporting.
Ongoing review of analytics to provide insights and optimize strategies and plans.

What You’ll Bring To The Team:

Quality driven focus, ensuring that all process are followed correctly to ensure high-quality output.
Excellent people management and relationship management skills.
Impressive business acumen and in-depth market awareness.
Must have a strong sense of accountability.
Must be results driven.
Excellent communication and interpersonal skills.
Must be innovative, pro-active and a strategic thinker.
Good report writing skills.