Freelance Digital Account Director

Gauteng, Full Time

About the Job
Purpose of the role:

The digital AD often forms the main point of contact between the client and the advertising agency. The role of digital AD involves spear heading and taking accountability for all the digital outputs for their clients, managing the success of their integrated digital campaigns andor digital brand activity from end to end, ensuring effective delivery, manage their client’s advertising budget and timelines and ensure that the client pays timeously.
Ensuring growth of the client’s brand is often a key priority and the Digital AD will work closely with the creative department to ensure the digital brand identity, messaging, actions and vision remains consistent.
In managing the client’s account the AD takes ownership over strategic outputs (management thereof), digital media, accounting, creative and production on all campaigns.
The AD usually is a problem solver with good project management experience across the numerous channels and platforms in the digital landscape.

Requirements :

Tertiary qualification in either marketing, B Comm or advertising
5-10 years experience in account management within a digital advertising agency
Must be very knowledgable across all aspects of digital, including a deep knowledge of digital media and reporting.
Exceptional presentation skills
Strong sense of financial acumen
Strong organisational/project management skills

Key responsibilities:

Must take full responsibility for a portfolio of accounts – including responsibility for revenue, growth and profitability
Must be able to design, lead and manage complex integrated digital campaigns
Responsible for all requirements and issues on behalf of client
Budgetry responsibility (achievement of revenue and adherence to expenditure budgets) for agency and client
Timeous monthly and/or bi-monthly charge outs – to interface with production, media and finance departments on charge out procedure.
Attendance and steering all relevant internal and external meetings (including third party partners, suppliers and clients), i.e. new briefs, creative briefs, debriefs, reviews, creative pit stops, presentations, key status sessions and liaison with key client staff
Ensuring that all staff in all departments are updated regularly on all aspects to the business of clients
Coordination and delivery of major presentations to clients, i.e. local and international competitor digital brand trends/strategies
Chairing of client review meetings, creative presentations
Responsible for all Critical Path Schedules to ensure timeous launch and management of all projects
Management of the portfolio in a way that consistently achieves all the requirements of direct subordinates
Ensuring that all systems rules and set procedures are adhered to
Planning and coordinating all promotions and sponsorship activities when required
Timeous contact reports and feedback to the business
Scheduling and tracking of resources and resource time on a specific jobproject
Must hold a full working knowledge of all accounts and be able to actively manage key accounts
Must be able to guide client on strategic issues and interact with strategists on more extensive strategic requirements
Must have good leadership and team management skills
Must hold a wide scope of understanding of digital marketing, web, mobile and social disciplines
Monitoring and communication of industry trends and account movements, attendance at selected seminars, courses etc.
Rendering of strategic planning function, where required
Understanding of digital measurements across different digital, web and social platforms
Qualitative and quantitative research attendance and involved in analysis and discussions thereafter
Maintenance of a high level of staff motivation and proficiency
Organisation of internal and external training (both on-going and ad hoc) and assisting with new staff induction
Monitoring and evaluation of effectiveness of subordinate staff members
Completion of staff evaluation reports
Annual budget compilation and quarterly reviews
Contributions to agency publications
Client entertainment

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