Marketing and Events Specialist – Johannesburg
Gauteng, Full Time Deadline: Aug 17, 2023
To support the events and marketing teams to deliver client-facing events that enable networking opportunities that result in acquisition and retention of clients while building and maintaining a strong brand as well as staff/internal events that motivate and educate staff to become brand ambassadors.
Support the implementation of relevant and impactful marketing and communications tactics.
Identify and engage with all relevant stakeholders across the business to ensure robust implementation of marketing initiatives, events and activations.
Maintain relationships with internal and external stakeholders by ensuring understanding and supporting achievement of marketing team objectives.
Meet event requirements by adhering to budget; delivering on targets; due dates and according to service level agreements.
Improve performance and results by assisting with post event analysis and reconciliation enabling measurement of Return on Marketing Investment (ROMI).
Optimise spend and get added value through research and evaluation of potential suppliers.
Support the execution of event project plans to deliver projects by consistently ensuring work is completed to plan; progress is reviewed in line with deadlines and budgets and corrective action is taken when necessary.
Keep stakeholders informed on project progress through regular communication and effective use of resources to deliver agreed results.
Maintain all existing marketing and sales enablement collateral to ensure relevance and correctness of content.
Manage the procurement, storage, stock-levels and distribution of all promotional material to enable quick turn around for events, activations and marketing support requests.
Provide input on activities for relevant marketing reports by collecting information on status and results.
Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers
Create buy-in of event/activation concepts by influencing; advising and guiding internal stakeholders.
Ensure alignment of event/activation activities by collaborating across clusters.
Maintain market competiveness by monitoring competitor event activity.
Ensure continued improvement and client satisfaction by evaluating post event/activation feedback.
Conduct post event/activation analysis and reconciliation.
Keep abreast of legislation and other industry changes that impacts on role by reading relevant newsletters; websites and attending sessions.
Understand and embrace the Nedbank and Nedbank Insurance vision and demonstrate the values through interaction with team and stakeholders.
Identify training courses and career progression for self through input and feedback from management.
Ensure all personal development plan activities are completed within specified timeframe.
Share knowledge and industry trends with team and stakeholders during formal and informal interaction.
Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve the impact and effectiveness of your role.
Job Responsibilities Continue
Essential Qualifications – NQF Level
Matric / Grade 12 / National Senior Certificate
Relevant Bachelors Degree, National Diploma or IMM Degree
Marketing Association of South Africa (MASA)
Minimum Experience Level
Three or more years as a marketing assistant or marketing coordinator and three to five years in event management.
Technical / Professional Knowledge
Business writing skills
Understanding of branding ’ brand building principles and techniques as drivers of marketing strateg
Writing of briefs and verbal articulation thereof to internal and external stakeholders
Governance Risks and Controls