Marketing Specialist – KZN And East Coast

KwaZulu-Natal, Full Time Deadline: Not specified

Overall purpose of the job:

The incumbent, will plan, execute and measure regional marketing campaigns in order to achieve the commercial targets for the respective region and brands
This role will require daily collaboration by understanding the national marketing campaigns, as well as the specific sales challenges and opportunities in the regions
The incumbent will support districts and various brands by understanding the demand for marketing and related material and ensure that they are sufficiently supplied with materials to carry on with the sales function in an effective manner
The incumbent will also collaborate with the communications resources to ensure that each district is support by a strategically relevant content and communications strategy

Main duties
Coordinate all above and below the line marketing activities in locations of responsibility

In alignment with the national marketing strategy, plan and implement promotional campaigns and on the ground activations for all Fidelity brands
Ensure regional marketing budgets are managed efficiently and transparently
Ensure weekly reporting on success of regional marketing activities
With the help of regional admin staff ensure sales material and collaterals are implemented and delivered on time
Ensure a consistent brand experience
Achieve lead generation targets per region and district monthly
Create and manage on an ongoing basis a monthly action plan with lead targets for each district of responsibility
Grow awareness, liking and consideration for the brands in the region through consistent messaging, relevant positioning and positive communications initiatives

Minimum qualification and experience:

Marketing diploma – minimum criteria
Minimum 4 years’ as a corporate Marketing Specialist
Agency experience advantageous


Good written and oral communicator
Ability to establish and maintain internal networks – Organisational agility
Good time management
Customer focus
Highly motivated individual
Works well under pressure
Attention to detail
Ability to work alone