On Trade Sales Executive – Durban On Trade Sales Executive – JHB

KwaZulu-Natal, Full Time

General Description of the Role

Campari Group is one of the top international players in the Premium Spirits Category. In South Africa we are further developing our already solid market presence, founded on the Premium Vodka Market Leader, SKYY, and on the expanded portfolio of Cinzano Vermouth, Wild Turkey Bourbon, Grand Marnier, Frangelico, Glen Grant Whiskey, Bisquit Cognac, Espolon, Aperol, Campari, Appleton Rum.
The Sales Executive position is a key role in the local commercial team within Inland Region and will be responsible for managing and influencing key performance indicators and driving volume and market share through the sales force.

Trade Management

Identified and implement new business opportunities.
Optimized customer services.
Formulation of account reviews and plans.
Manage and maintain assets.
Plan, execute and attend promotions and activations.
Monitor competitor trends.
Grow menu listings percentages of the brand portfolio.
Build and maintain customer relationships.
Increase the brands’ visibility in venues and outlets as per the guidelines.
Anticipate customer needs and develop solutions to meet those needs.
Brief and train promoters on the brand guidelines.
Monitor sales and depletions for the on-trade market.  

Key Performance Indicators

Customer database built & maintained.
Call schedules developed & maintained.
Daily / weekly / monthly planning.
Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / In-trade execution).
Promotions, Campaigns, & POSM planned, deployed & tracked.
Key Customers seen as per call schedule
Call execution & order objectives met.
Additional opportunities identified and appropriate action taken.
Competitor activities monitored and actioned against.
Customer negotiations conducted as required.
Information systems / tools fully utilized, Sales Force Automation
Authenticity and currency of information maintained.
Information security maintained in accordance with Company Information Protection Policy.
KPI progress maintained.
Expenditure controlled within budget.
Reports generated, analyzed, actioned & tracked.

Relationship Building

Customer service ethos implemented.
Customer relationships managed and leveraged.
Third party relationships optimized.
Corporate image maintained.
Maintain customer needs by solution-orientated
Sales standards maintained.

Key Relationships
Internal: Trade Marketing; Marketing; Finance
External:  3rd Party Agencies
Skills, Experience and Education

Sales/Marketing principles and practices
Tailored sales procedure principles
Manage execution standards
Knowledge of the liquor industry, particularly On-Trade


Able to build positive relationships
Ability to plan, negotiate, execute pouring contracts
Team player who can work independently
Presentation Skills
Self-Management Skills
Attention to details
High energy levels and drive
The ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change.
The ability to find, implement and disseminate a culture of innovative solutions.
The ability to put himself/herself in the “consumer* / clients*’ shoes”, understanding their current needs and anticipating the future ones.
The ability to take effective decisions balancing market, products, financial and organizational issues.
Travel: 80%

Qualification & Experience:

Matric and completed 3 year sales/marketing qualification would be advantageous
3 years relevant FMCG experience in sales and marketing
Experienced driver with a Code 08.

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