Paid Media Executive

The Paid Media Executive participates in the Brands groupings’ overall media strategy, defines and executes the paid media strategy (full funnel). Monitors overall media investments from Brand Groupings and consolidates paid media activities across brands, whilst ensuring best-in-class paid media expertise and adoption of MarTech Tools by teams

Key Interfaces:
Internal:

Brand Consumer Marketing
Brand Manager
Owned and Earned Media
Paid Media Manager
Local and Regional DCM
CRM

External:

Media Agencies
Facebook / Google,…
MarTech

Key Accountabilities

Participates in the Brands Grouping overall media strategy, defines and executes the paid media strategy
Based on the 360 Consumer Marketing Plan, defines the paid media plan : where to play, calendar, assets,.. in accordance with brands paid media strategy
Defines A’P budget needs and optimal paid media mix to reach goals (always on and campaigns)
Drives monthly review of A’P budget with Paid Media Manager and proposes reallocation when necessary
Prepares agency brief, with review from Consumer Marketing, leads communications with the agency for branded projects. Controls plan and assets created by the agency
Proactively reports to brand / DP team changes in the A’P spending that might impact demand and forecast
Significant digital marketing experience, including previous experience in driving and executing digital media strategy in a global, multi-brand, multi-channel, fast paced environment.
Proven experience in effectively managing ATL/BTL paid media agencies relationships and performance.
Successful track record of working in a cross-collaborative way – able to develop relationships with all stakeholders.
Great project management, organizational and analytical skills
Experience in managing budgets in a multi-P’L environment
In-depth understanding of all SEM, paid social, display (all models, including programmatic), affiliation marketing
Ability to challenge the status quo and has the experience and characteristics to respond quickly to the changing environment.
Able to effectively build and proactively leverage internal and external networks.
Must exhibit the highest personal and professional ethics.
Highly analytical – analyzes ’ utilizes facts effectively for presentation to decision makers. Must be comfortable with analysis to drive decision making.
Detailed understanding of the On-Line and Direct to Consumers, notably consumer funnel and markets dynamics,
Excellent knowledge of data analytics tools and methodology (Attribution modelling, Google Analytics, 360, Facebook Manager, etc..).
Good experience in working with key media groups, such as Google, Facebook, Twitter, and local media publishing houses and agencies
Proven experience of people, process and digital media technology
Enhanced problem-solving skills with the ability to translate analytic data into strategic ideas and fast execution
Excellent change management skills in a highly dynamic, complex and volatile environment.
Excellent collaboration and influential skills in a highly complex matrix environment.
Ability to develop ideas and strategies that lead to success and the growth of our Brands
Strong communication skills
Brand knowledge (product, consumers, strategy,..)

Qualifications

3-5 years Minimum Paid Media in agency or Client side with relevant University Degree