Product Manager (Bobbi Brown)

Job Purpose

Manages product portfolio per channel, retailer, door type
Supports Consumer Marketing in building launch plans
Sets prices according to regional and global policies
Owns the brands sales drivers and contributes to forecast accuracy
Contributes to Retailer discussions preparation on product-related topics
Brands – Bobbi Brown

Key Activities

Manages product portfolio per channel, retailer, door type
Performs assortment analyses; analyses competitors’ assortment
Relays specific local needs related to products (e.g. locally relevant categories or benefits); iterates with Global / Regional team on local adaptations
Builds local product offering (e.g. product sets) and differentiation program in coordination with Trade Marketing and Online
Understands competitive landscape and trends in markets and competition, customers, category developments. products, prices, and channels to identify opportunities for growth and profit enhancement.
Supports Consumer Marketing in building launch plans, adapting global guidelines to local opportunities
Monitors product related visual assets and master data (e.g. local product codes)
Sets prices according to regional and global policies
Tracks competitors' prices
Sets consumer and retailer prices according to regional and global policies
Plans price increases
Monitors pricing plan execution by KAMs, Retail and E-commerce teams
Contributes to Retailer discussions preparation on product-related topics (launches, assortment range, prices, exclusivities)
Owns the brands sales drivers and signals feeding and contributes to forecast accuracy:
Defines and updates signals and sales drivers, consulting other teams if needed in order to represent all channels
Is accountable for NPL forecasting following global decision-making framework and evaluating cannibalization vs. existing product portfolio in granular way
Provide regular updates to the Ops DP on the Marketing Activity Calendar , product discontinuations, changes to NPL estimates
Participates to the Affiliate Brand Lock in Consensus Meeting
Works closely with Supply Chain to monitor stocks and sell through data; proposes mitigation actions in case of availability or excess issues
Contributes to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams

Qualifications

3-5 years’ experience in Product Management
Relevant University Degree