Schools Marketer

Job purpose

We are seeking a highly motivated and experienced Schools Marketer to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies that increase the number of enrolments, improve brand awareness and reputation, and maintain strong relationships with parents and schools..

Duties and responsibilities

Develop and execute marketing plans that align with the school’s goals and objectives.
Create and manage digital marketing campaigns, including social media, email marketing, and online advertising.
Develop marketing materials, such as brochures, flyers, and other promotional items, for distribution to potential students and parents.
Plan and coordinate events to promote the school, such as open houses, information sessions, and recruitment fairs.
Build and maintain relationships with schools, teachers, and administrators to promote the school’s programs and initiatives.
Conduct market research to understand trends, competitor strategies, and customer needs, and adjust marketing plans accordingly.
Monitor and report on the effectiveness of marketing activities, using analytics and other tools to measure the success of campaigns and initiatives.
Collect and analyze data on marketing campaigns, using tools such as Google Analytics and CRM software to measure the success of initiatives and adjust marketing plans accordingly.
Implement database marketing strategies to segment and target potential students and parents based on their interests and behaviors.
Collaborate with other departments, such as admissions and communications, to ensure consistency in messaging and branding.
Stay up-to-date with the latest marketing trends and techniques, and suggest new ideas for improving the school’s marketing efforts.

Qualifications and experience

Bachelor’s degree in marketing, communications, or related field.
Minimum of 3 years of experience in marketing, preferably in education or related industries.
Strong written and verbal communication skills, with the ability to craft compelling marketing messages.
Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Experience with digital marketing platforms, including social media, email marketing, and online advertising.
Ability to analyze data and use insights to inform marketing strategies.
Strong interpersonal skills, with the ability to build and maintain relationships with schools, parents, and other stakeholders.
Creative mindset with the ability to think outside the box.
Familiarity with design software such as Adobe Creative Suite is a plus.
If you are a highly motivated and experienced marketer with a passion for education, we encourage you to apply for this exciting opportunity to help our school achieve its marketing goals.

Qualifications include:

Education

Skills

Abilities
Other characteristics such as personal characteristics
Professional Certification