JOB PURPOSE

Act as chief custodian and manager of a brand to drive the long- and short-term marketing strategy to achieve the overall objectives for the brand. Achieve brand objectives set to improve brand power, marketing effectiveness and targets, share of wallet and multi-product holding. Develop the communication ’ media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy. Gain insights and identify opportunities/innovations based on market; customer and competitor research and analysis to support the business strategy. Guide the commercial and operations teams to drive growth and influence the tailored customer experience across the value chain and negotiate with management, agency and partners. Manage and oversee the different channels that makes up the brand including the affinity channel of the brand.

RESPONSIBILITIES
Brand Strategy and Effectiveness

Take responsibility for implementing Dial Direct brand strategy. Serve as ambassador for the essence of the brand and, defining the measures used to determine brand effectiveness and using the results to inform future activities.

Marketing Communications

Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan, increase sales, brand loyalty and awareness.

Budgeting

Manage budget plans for a department; could involve development or delivery (or both).

Marketing Impact Assessment

Provide input into appropriate metrics and other data, participate in reviews, assess activities, and recommend improvements based on metrics and analyses.

Stakeholder Engagement (Internal ’ External)

Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Manage external stakeholder relationships with Media partners and Agencies.

Leadership and Direction

Communicate the local action plan; explain how this relates to the function’s strategy and action plan and the broader organisation’s mission and vision; motivate people to achieve local business goals.

Performance Management

Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation’s performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Organisational Capability Building

Use the organisation’s formal development framework to identify the team’s individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfil personal potential.

BEHAVIORAL COMPETENCIES
Drives Results

Consistently achieves results, even under tough circumstances. For example, creates a feeling of energy and an emphasis on excellence in the team, using productive behaviors. Builds a strong sense of urgency to exceed goals and beat deadlines. Ensures that the team pushes through obstacles and establishes a superior track record.

Strategic Mindset

Sees ahead to future possibilities and translates them into breakthrough strategies. For example, is a strong big-picture thinker; makes frequent, clear references to the organisation’s vision and strategy and the efforts required to drive them forward. Effectively integrates long-term opportunities and challenges with day-to-day activities.

Financial Acumen

Interprets and applies key financial indicators to make better business decisions. For example, fosters accountability for making good financial decisions; provides guidance to help the team make astute decisions. Summarises financial performance data and explains implications for the organisation.

Communicates Effectively

Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, engages diverse groups by communicating in a way that matches each group’s preferences. Listens carefully and probes beneath the surface to gain richer insight on others’ views.

Manages Complexity

Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, asks questions to encourage others to think differently and enrich their analyses of complex situations. Accurately defines the key elements of complex, ambiguous situations.

Business Insight

Applies knowledge of business and the marketplace to advance the organisation’s goals. For example, leverages insights to shape and drive critical initiatives. Shares industry developments with the team; helps them grasp business and industry fundamentals and understand how they contribute.

Ensures Accountability

Holds self and others accountable to meet commitments. For example, helps team hold each other accountable for goals, adherence to policies and procedures. Tracks team metrics and milestones, redirecting effort, as necessary, for continued progress.

Collaborates

Builds partnerships and works collaboratively with others to meet shared objectives. For example, enhances and improves collaboration among coworkers and with external partners. Solicits ideas from diverse colleagues, leaves space in conversation for them; gives credit well and generously.

Cultivates Innovation

Creates new and better ways for the organisation to be successful. For example, motivates others to find new and better ways to address challenges; provides support and resources for promising ideas. Encourages people to incorporate varied perspectives to strengthen the innovation process.

Persuades

Uses compelling arguments to gain the support and commitment of others. For example, deftly explains how own ideas can advance others’ interests and address their concerns. Uses sophisticated negotiation skills; earns concessions while building a sense of partnership. Expresses views with powerful conviction and rationale.

Being Resilient

Rebounds from setbacks and adversity when facing difficult situations. For example, deals effectively with crises and volatile situations. Puts people’s failures in perspective and helps them move forward. Maintains calm in adversity; stays objective. Uses hardships and difficult experiences as an opportunity for personal and team growth.

SKILLS
Brand Management and Development

Uses comprehensive knowledge and skills to act independently while guiding and training others on maximising a brand’s impact and market value by managing and developing all aspects of the brand.

Customer and Market Analysis

Use comprehensive knowledge and/or skills to conduct research and analyse data while guiding and training others on how to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments.

Planning and Organising

Use comprehensive knowledge and skills while providing guidance and training to others to plan, organise, prioritise and oversee activities to efficiently meet business objectives.

Commercial Acumen

Apply comprehensive understanding of the business environment and objectives developing solutions while providing guidance and training to others.

Verbal Communication

Apply comprehensive knowledge while providing guidance and training to others to use clear and effective verbal communications skills to express ideas, request actions and formulate plans or policies.

Policy and procedures

Use comprehensive knowledge and skills while providing guidance and training to others to develop, monitor, interpret and understand policies and procedures, while making sure they match organisational strategies and objectives.

Computer skills

Support business processes with comprehensive understanding and effective use of standard office equipment and standard software packages, while also providing guidance and training to others. Proficient in MS Office Skills.

Presentation skills

Use comprehensive knowledge and skills to communicate with other people while providing guidance and training to others to speak in a clear, concise and compelling manner.

Presentation creation

Apply comprehensive knowledge / skill, and provide guidance and training to others.

Costing and Budgeting

Use comprehensive knowledge and skills on costing, budgeting and finance tasks while providing guidance and training to others.

Requirements
EDUCATION
General Education

Grade 12/ SAQA Accredited Equivalent (Essential);
University Degree in Marketing / Advertising / Communications or equivalent (Essential);
Postgraduate Marketing / Advertising / Communications qualification (Advantageous)

EXPERIENCE
General Experience

10 or more years substantial general work experience in Marketing (Essential);
Experience in a Financial Services Industry (Advantageous)

Managerial Experience

3-4 years’ experience in managing a Marketing team (Essential)